Is a Website Right for Your Business?
As a member of my local chamber of commerce and a marketing committee, I was attending a colleague’s seminar about various ways you can market your business. Everything from direct mail to email marketing was covered and then the age-old question came up: Do I need a website?
Let me put is as simply as I can. YES.
Why Do You Need a website?
Let’s explore the various reasons for different businesses:
- You own an architectural, landscape design, or commercial design firm and don’t feel you need a website because you get enough business from word of mouth. That’s great but you are losing business because you don’t have a website. Your potential customers can’t take an easy look at the various projects you have completed, read through the articles you have written, or learn more about your team. Sure you could send them a nice expensive glossy portfolio but in today’s age of I-want-it-now mentality, I guarantee you are missing out on business because you are not making it as easy and simple as possible for people to get to know you.
- You are a real estate agent or sales consultant and have a subdomain under your broker’s or company’s name. Did you know that all your blog posts aren’t yours? That all that hard work to get people to connect with you also puts them on the same page as your competitors? That all that work is doing a great job of promoting your broker’s or agency’s site and nothing for you. What if you leave that agency? You lose that following because it never was really yours.
- You own a company that manufactures widgets. Other companies buy your widgets not consumers. You don’t sell widgets to Company XYZ. You sell widgets to Joe at company XYZ and Joe wants to know are your widgets any good? What goes into making the widget. How is the widget made? Where is the widget made? Your sales are made because Joe can see that you really care about high-quality widgets and fantastic customer service.
I could go on but long story short is no matter what your business does — your business needs a website. A website can be as dynamic as you wish from e-commerce to regular updates to a simple “business card” site.
A website validates your business. It is similar to when 10-15 years ago you’d have ad space in a phonebook. If you don’t have a website that is actually yours — you are missing business.
Building a Website Yourself
You know how people make things look easy when the job actually isn’t?
With millions of websites and more being added every day, people think building a site is easy. It isn’t. Sure, you can slap together a site and have it look meh. To have a site that works for your business, you need to hire a website designer.
Most designers are working in WordPress and using templates which despite what the diehard coders say is perfectly fine. You can customize a template to look vastly different from the template and most people could look at two web sites using the exact same template and never realize it. So don’t get hung up on that.
A good designer will take the time to get to know your business, who your clients are, why they buy, what they want, and what you want. As a website designer and content developer, I take all of that into consideration and create a site that works for my client’s clients as well as my clients.
You can build a site yourself just like you could perform your own tooth removal but hiring it out to a professional will save you a whole lot of pain, suffering, money, and tears.
Resources for DIY Websites
You either need images that you own or images you have purchased rights to use. Click the link below to get started with 10 free images.
Or you could just call me at 513-319-2649 and let me handle the geeky, tech, design, content sides of your website. Just saying…