Yes, that’s right. Storytelling is marketing and marketing is storytelling. Even if you think you don’t have a story to tell–odds are you do. In fact, there are likely things you do everyday that seem mundane but your clients are likely interested in. Show off the things you do and tell your clients the story [...]
How to Prepare for a Media Interview
October 15, 2012 by
Tammy’s Media Rules of Engagement: 1. Before the interview (and away from anyone else) hum the full Happy Birthday song three times. This helps drop your voice down an octave and warms up your vocal cords so you reduce the chances of getting a hitch in your voice. 2. Answer the reporter’s question and then [...]
How to Write a News Release
October 15, 2012 by
Writing a news release can be fun rather than intimidating. You have the list of ways to improve your news releases and if you click News Release Template you can see how you should structure the news release. If you need help, just give us a ring at 513-319-2649 or email tammy@landsharkcommunications.com. Want to go [...]