You promised yourself that you would post.
And, then after the first 20 or so posts you ran out of steam and ideas.
I know it is hard coming up with new things to post about. Especially when looking at that dreaded cursor. Blinking at you.
Were to start? What should you write about?
You check Facebook. Review your site stats. Get another cup of coffee even though you are so caffeinated you could likely power a small country.
I manage blogs and email blasts following the same principles I used when developing content for the State of Ohio–an editorial calendar.
To create an editorial calendar the best thing you can do is leave the office and turn off your cell phone. Get a soda and sit in the sunshine at a park far away from that dreaded cursor and any distractions.
On individual index cards write out:
- each product group or service your business offers
- questions your clients ask
- new products
- top selling products
- what products you want increase sales
Get up and take a short hike and you’ll come up with even more ideas. Write them down.
Return to the office and get 12 sheets of paper and label them January – December. Take out your index cards and start placing them on the appropriate month. When you are done arranging the cards, arrange them within the month.
Now you have the skeleton of an editorial calender. Transfer all the information into a Word or Excel file and the next time you won’t have to wonder about what you are going to write about.