If you delve into the online marketing world you’ll hear this one word: Content.
Content. Content. Content.
I’m guessing you have the same issue most businesses have including even mine – you spend so much time taking care of your clients that you sacrifice taking care of your marketing.
It is easy to overlook when you are busy.
I get busy developing a website or managing an email marketing campaign for my clients and whoosh – my clients are happy, but meanwhile my site is out of date and I haven’t added anything new in weeks.
Especially with how voracious the online world is for content.
You need good content.
But, what exactly is good content?
Good content is information your readers can use and, because it is so helpful, will want to pass it along or at least bookmark your page.
Content SEO mills and any number of sites that offer a bid system where freelance writers bid to write your content – might sound appealing but it will wind up costing you more in the end:
- SEO mills are an easy way to get blacklisted by Google. You’ve seen this
craphorrible writing before, it is loaded with keywords and makes no sense. “Blue benches has blue benches sitting next to blue benches on the blue bench sidewalk.”
- Is that content original? Yep, you have to worry about this when you go with someone who is producing content at such a ridiculously low rate. After all, if they can swipe the content from someone else and sell it to you, they’ve made an easy buck and you are on the hook for stealing content.
- Is your content yours? Another problem is your content being repackaged and sold to your competitors.
That leaves you with the task of creating the content yourself or hiring a reputable company like LandShark Communications LLC to create the content for you.
A reputable company will work with you to develop an editorial calendar as well as the content to go with the calendar.
Think of it like a long-term plan. You know what is being focused on each month so you can focus on your sales and running your business.
The next level is using that content to drive traffic to your website and you do that via email marketing, social networking, and good old fashioned networking.