Native advertising is nothing new. From the days of the Jolly Green Giant and the Marlboro Man,
native advertising is intrinsic to the idea of story or what is called commonly called content. Content in its simplest form is the information you provide to the reader.
You can scream BUY THIS! BUY THIS! BUY THIS!
But, your readers aren’t trapped anymore and in just a click can surf a million thoughts away from you. Screaming doesn’t work. It just makes people want to ignore you more.
So how do you go about the process of engaging the audience without turning them off or worse against you?
How do you keep them reading and get them to click on the link to your site?
How do you get them to trust you? How do you get them to become your partner? Your advocate?
First, leave the subterfuge to the youngster with their hand caught in the cookie jar.
Be upfront with your content including the legal disclosures. Trying to hide that you are selling something will result in you losing the respect of your tribe.
Be helpful. Provide content the reader can actually use.
Be honest. Provide thoughtful content that helps the reader.
Partner with bloggers with platforms that you can provide relevant information to.
The days of “I win and you lose” are over.
Create a Win-Win-Win
People want good. They want to trust you. They want a win-win-win situation.
And, yes this entire page is devoted to having you trust in me and that I know what I am talking about and can help your business grow. With the help of my team we can help you create win-win-wins by managing the entire process from content creation to guest posts.
No tripe. No hype.
Call me today at 513-319-2649 to create win-win-win solutions.
All the best,
Tammy York, content marketing maven
Still on the fence?
Here are some testimonials from some of my clients:
“Tammy crafts exceptional posts for our real estate blog. Her writing style and attention to detail makes our blog stand out among our competitors. She is a joy to work with and I highly recommend her.”
~ Ashley S. Feibish, Senior Marketing Coordinator
Atlanta Fine Homes Sotheby’s International Realty
“Tammy has the unique ability to see the forest for the trees. She is able to distill our ideas and thoughts into concise messages that drive home the point and the sales. With her pragmatic marketing acumen, we have worked through ideas and come up with solutions that serves our business well.”
~ Jon Schultz, CEO
“Tammy is easy to work with and delivers exceptional content that helps us build our business. Plus, Tammy looks out for our business and alerts us to possible problems as well as opportunities.”
~ Alan Robbins, President
Bright Idea Shops, LLC