Using hashtags and capitalizing on trends are great ways to get your business in front of more people. With a little planning or at the worst by-the-seat-of-your-pants, using these hashtags during the month of August will help you get noticed.
But before we begin — a word of caution: Watch out for using any tags relating to that realy large event going on in Rio. Sponsors have dibs on several hashtags related to the games.
On the 16th you can amaze your clients with some sparkling wit for Tell a Joke Day:
#jokeday #jokes #joker #funny #haha #humor #tellajoketoday #fun #LOL
Have a product or service that in some way relates to man’s best friend? Take it for a walk on the 26th National Dog Day:
#NationalDogDay #DogDay #ILoveMyDog #Dogs #Pup #Puppy
Of course, the entire month of August you can capitalize on trending topics such as:
#backtoschool #kidscrafts #organization #football #halloween #fall #labordaysale #lunches #kidlunches
Think Inside the Box
Remember to think creatively when connecting the dots of trending topic to how they could possibly relate to your audience.
Oh, you’d like a for example? Alrighty.
Let’s take a gander at National Dog Day.
You have a better than 50% chance that any one of your clients have a canine pal. Even if they don’t, who can resist a cute dog?
What if your company sponsored a dog for adoption, donate dog beds, or food?
How would that play out in your local media, national media, or media related to your business? Who could you promote the National Dog Day GREATEST COMPANY EVER’s support of the local shelter? Maybe issue a challenge for your email list to also donate to their local shelters. Think about the hashtags you could use to draw in people who might not otherwise find your company.
Alright. I hear you. Your company has nothing to do with dogs.
That’s okay. It doesn’t have to. You are looking for a positive action to do for your community that will help you to connect with other positive action oriented people.
Still not convinced?
How about organization?
Let’s say your company makes park benches.
(I can hear you, you know. “How on earth is she going to connect park benches with organizing?”)
Let me show you….
Earlier today, I was walking with my daughters along a path that overlooks the Ohio River. We noticed that the park had supplied several benches but had failed to place the benches in locations where you could sit and still see the river. What a huge missed opportunity. We agreed that the placement of the benches would be improved if they were moved a few feet farther up the trail where due to the lay of the land the river was fully visible.
Even though at least 25 people were using the trail and several glanced at the river corridor no one was stopping to enjoy the wonderful view — something that makes the (levy funded) park special. Something a person would remember they wanted to keep come levy renewal time. The reason no one was using the benches? They couldn’t see anything because the placement of the benches wasn’t organized well.
Now take the company that made the benches.
They missed a great opportunity to talk with their readers about why placement of park benches is important. How to decide where to place the benches. Why is full sun bad? Why is right under a tree not a good idea? How to keep the benches clean. How to keep the weeds from growing under and around the bench. (Especially considering budget cuts for most parks.) How many benches to place together. How much space to allow between benches. What to do with the benches in the winter? What sealants to use on the bench. How to clean off graffiti.
All topics that can spin off of how to organize your park benches on the property and how to organize maintenance of the benches.
Think of the hashtags and trends as story starters for your business. A way to tell your company’s story to the world.
If you need help thinking outside of the box or just someone to handle it for you, give me a call at 513-319-2649 to get started.
~ Happy Hashtagging