Public relations is the driving force of online and offline content. For several years, I didn’t realize this because I was too focused on the trees to see the forest.
From how to create a content calendar to how to write a press release – the goal is the same – building relationships.
One day it dawned on me that whether you are trying to find ideas for content for your website or trying to figure out how to get the media to cover your story – it is all the same.
It is all about the PUBLIC RELATIONS.
The term PR has been dressed up and turned around, but it is still PR. No matter if you are calling it content, editorial, press releases, media releases, or the next hot term that comes down the pike.
Your business is all about the public relations. If you aren’t communicating with your audience — ummmm– how are they going to know about you and all the wonderful things you do?
If you are struggling to figure out how to develop and content or editorial calendar then you’ll want:
Trying to figure out how to write your press release, get it in front of the right media, and what the blue blazes to do if the media calls? Grab a copy of:
Let’s say you’re ready to rock and roll:
Need to talk with an expert to figure things out before you jump in those waters:
Starting a business is scary. Leaving a full-time comfortable job that you could (let’s be honest) occasionally zone out at is terrifying. Now you have to bring home the proverbial bacon.
You can’t do it all yourself. Let me be clear. You can’t learn all that you need to know and do all of it and have a successful business and any hair left on your head or friends still talking to you.
Invest in yourself. Take the shortcut. Learn from the experts. Grow your business, bring home the bacon, fry up in a pan, and invite your friends over for a nice BLT.