Top 10 Recommended Marketing & Public Relations Products for Starting & Growing Your Dream Business
We remember what it was like starting and growing a business because every day we help people just like you achieve their dream of owning their time and profits!
What do you need to start marketing your business? Everything from a website to lead generation systems. We included these business resources because we have personal experience with them and know they work.
Disclosure: Some of the links we’ve included are affiliate links. This means that we’ll earn compensation if you decide to purchase but at no cost to you. We only recommend them because we know from experience that they are useful for businesses in their marketing and public relations efforts. Do not purchase any of the products unless you feel you need them or that they will help you achieve your goals.
Website Starter Kit:
We have turn-key service with websites but if you want to go on your own then you’ll need the following products:
This is the name of your business. Another way of looking at it — this is the virtual address of your business. Don’t use numbers for words, hyphens, underscores, periods, or bizarre spellings as those will screw up your SEO as well as people remembering how to find you in the first place.
Website hosting is where your website lives. This is the “housing” for your website — get it — it is your HOST. Bawhahaha.
Some people suck. Yep. They try to hack your site and an SSL is a way to make it a little harder. MORE IMPORTANT than that is Google’s edict that came down on websites — if you are SSL (https://) your website will be dinged by Google Search. Firefox is following suit. Ergo if you would like to be found online YOU MUST HAVE an SSL.
Think of this just like a home security system. It is a layer of protection that helps your business stay up and running.
A website theme is the way the site looks and responds to the user. You must have a mobile responsive theme considering more than 60 percent of searches are done using a mobile device!
If you are expecting to be seen by these search engines, you need to know how to play by their rules. (You might want to order pizza and grab a beer before you dive down this rabbit hole.)
Before you buy advertising, familiarize yourself with Google Adwords, especially the Adwords Adsense Keyword Tool.
Why should you bother with email marketing? Simple, you own the list. Unlike social media platforms that can kill your business in a millisecond, your email list is yours. You can use that list to communicate directly with your customers. Get your free trial here.
Made for you landing pages help you convert more traffic. Select the best design for your business and literally plug in the information and you are ready for business.
Creating a Content Calendar:
By following our Create a Content Calendar This Weekend’s step-by-step guide, you will have a better understanding of your business, your clients, and your key messaging.
Be a Better Writer:
Writing coherently is no easy undertaking. Improve your writing capabilities with the following books or tools.
Seriously, other programs pale in comparison. This is the best program we have used for grammar and spelling checking. (It has saved us from embarrassment soooo many times!)
Do yourself and your readers a favor and study the Elements of Style by Strunk & White.
“The classic style manual, now in a fourth edition. A new Foreword by Roger Angell reminds readers that the advice of Strunk & White is as valuable today as when it was first offered.”
“In Eats, Shoots & Leaves, former editor Lynne Truss, gravely concerned about our current grammatical state, boldly defends proper punctuation.”
“On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet.”
Have a grammar dilemma? Dangling participles got you down? Wondering how exactly do you construct a press release. Bookmark OWL. Purdue University’s Online Writing Lab which is the place the experts go to when they need help!
Resources for Woeking with the News Media:
Learn how to pitch to the media, craft an attention-getting press release, handle media relations and much more. [Course launches December 15, 2017. Early bird pricing is available for a limited time.]
This is not an “in theory” course; York has been interviewed hundreds of times and lived to tell about it. She shares her 25 years of real-world experience in working with the print, online, television, and radio media.
- Why you need to spend time cultivating your public relations
- When to use a press release
- How to find the fuel for your public relations campaigns
- The rules of crafting an attention-getting press release
- The importance of eliminating redundant, superfluous, expressive diction 😉
- How to fast forward your press releases with one easy formula
- Where to find media contacts waiting to hear from you
You’ll come away from this course with knowledge and secrets you can implement immediately!
First rule? Follow the rules. The press follows a set of grammar and style rules. If you want to play in the media sandbox, then you must follow their rules. Where? Oh! Where do you find these rules?
Fortunately, the Associated Press has a handy guide called the AP Style Guide. Sure there are other guides Chicago Manual of Style and New York Times, but by and large, you’ll do well following the AP Styleguide.